If you’ve never worked on improving your call to action then your website is missing out on a key ingredient for success. To truly deliver with your online business development goals, you need to craft and hone your call to action so that you get people to do exactly what you want, when you want them to do it.
If you’ve ever seen the sales pages for eBooks or other online information products, you’ll notice that they all look the same — one long sales page with repeated, easy to spot calls to action. This is because if you want to get a result, you have to ask for it and you have to work for it. You can’t expect to automatically get what you desire. Consider these 4 reasons why your call to action will increase your sales.
- You have to ask your visitor to take action – As mentioned above, if you really want something to happen you have to ask for it, and you have to work for it. This holds true with anything in life. If you want to get a date, you have to work up the courage to approach that girl and ask her out.
It’s the same with your website – you need to be bold enough to ask your website visitors to take action because if you go ahead and take the lead then you’ll see dramatically better results.
- Making it easy – You want to make it as easy as possible for someone to take a desired action with your online business. A call to action enables someone to instantly make a purchase, or subscribe to an email list, or request more information or anything else. One of the best elements of a well designed call to action is that people can easily and immediately do whatever you want them to do.
- Highlighting benefits – The more you highlight the benefit of anything you’re offering, the better your results will end up being. If you simply list the features or specifications of something, you’re not doing everything you can to showcase how great your product or service is. A call to action reinforces and highlights your benefits by bringing them up again and encouraging a person to act on them.
- Time urgency – Lots of times people want to do something, whether it’s make a purchase or anything else, but they put it off for a later time. Why? Because there was no call to action that added an element of time urgency or sensitivity to the issue. For maximum results you want to show people that acting immediately provides benefits. Whether it’s “sign up now for your free eBook” or anything else, a great call to action will add urgency that encourages immediate action.
When it comes to your online business, you need a great call to action in multiple locations on your website. You’ll show people what they should do, add urgency to the matter, make it easy for them and highlight the benefits of your product or service.
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By Charles Gerald