‘Natives’ allow you to create ads that are far more interesting to consumers.
There are multiple options when it comes to attracting customers online — promoted social media posts, pay-per-click ads and banner advertising are just a few options to throw your advertising budget at. While these are all very effective, there is another option that you should consider — native advertising.
It’s a form of advertising that’s designed to match the look and feel of the website upon which it appears. Kyle Ryan, CEO of Earnify, a native advertising platform for both publishers and advertisers, sees first hand how effective this form of advertising can be for businesses. I recently spoke with Ryan at length about native advertising, and he explained why businesses should be using it in their marketing campaigns. Continue Reading