This is a continuing article of a series on the Key Revenue and Profit Drivers. This article covers how to increase the frequency of sales.
The most valuable asset in your business is your list of people who have purchased from you before, or who may have shown any interest, whatsoever, in your business or the products or services you offer. How can you effectively capture their contact information?
Ask Your Customers To Buy From You Again · Develop A Strong “Back-End
“What additional items can you sell to your existing customers subsequent to their original purchase, that would add to the benefits they enjoy from that purchase, and that would enhance their lives or their business?
How can you make it enjoyable for your customers to do business with you?
Which other companies have products or services that would naturally compliment what you offer but don’t carry, that would provide additional benefits or enhancements to your customers?
What can you do to encourage your customers to buy from you again (frequent purchase programs)?
How can you best keep in touch with your customers and let them know of special events, sales, promotions, etc.?
What can you do to encourage those customers who haven’t purchased recently, to buy from you again?
How can you increase your service and the attention you give to your customers so that becomes one of your major competitive advantages?
How can you best show your customers that you care about them and appreciate their business, and that you don’t consider them “just another sale?”
By Devin Nicholson